Erotic baby bottle and gay kit: fake news and notions of masculinity in cyberculture

Abstract

The emergence of cyberculture can be understood as the result of an equation between digital convergences and information and communication technologies with the purpose of sociability. Its rise and ubiquity have had effects on social organization, turning all those with an email address into potential media channels. In this context, fakes news become symptomatic to understand the notion of masculinity in the face of content involving the development of an alleged gay kit and an erotic baby bottle. For a better understanding of the phenomenon, we conducted a bibliographic research from the tensioning of concepts linked with cyberculture and masculinity, in view of the empirical object.