Banner Portal
O uso de pesquisas eleitorais em decisões de voto as eleições brasileiras de 1989
PDF

Palavras-chave

Pesquisa eleitoral. Informação política. Eleição presidencial. Decisão do voto

Como Citar

NUNES, Márcia Cavallari; OLSÉN, Örjan; STRAUBHAAR, Joseph. O uso de pesquisas eleitorais em decisões de voto as eleições brasileiras de 1989. Opinião Pública, Campinas, SP, v. 1, n. 2, p. 98–119, 2015. Disponível em: https://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8640950. Acesso em: 20 abr. 2024.

Resumo

Este artigo mostra que as pesquisas de opinião têm uma influência parcial sobre o processo de decisão do voto. As muitas outras fontes de informação devem ser consideradas no estudo do processo de escolha. O estudo está baseado em pesquisa para eleição presidencial de 1989 no Brasil.

Abstract This article shows that public opinion polls have a partial influence on the voting decision process. Multiple sources of information must be considered in the study of the electoral choice. The study is based on a 1989 Brazilian presidential election survey.

Keywords: Public opinion poll. Political information. Presidential election. Voting decision

PDF

Referências

WEBB, N. L. The situation of opinion poning round the world. Presented at the ESOMAR-WAPOR Seminar on Opinion Polls, Strasbourg, France, November 1986.

MEYER, P. Precision journalism and the 1988 US elections. International Journal of Public Opinion Research, v. 1, n. 3, autumn 1989.

WOLTON, D. La communication politique: construction d'un modèle. Le Nouvel Espace Public. Paris: Editions du Centre National de la Recherche Scientifique, 1989.

DONSBACH, W. The influence of poll data on public opinion - empirical state-of-art and the problem of democratic theory. Presented at the ESOMAR-WAPOR Seminar on Opinion Polls, Strasbourg, France, 1986.

ANTOINE, J. Situation and recent developments in France. Presented at the ESOMAR-WAPOR Seminar on Opinion Polls, Strasbourg, France, 1986.

RIFFAULT, H.; WYBROW, R. J. The image of public opinion surveys in Britain and France, International Journal of Public Opinion Research, v. 1, n. 4, winter 1989.

QUATRESOOZ, J. Attitudes of the public towards the opinion and marketing research profession, its usefulness, its dangers. Presented at the ESOMAR-WAPOR Seminar on Public Opinion Polls, Strasbourg, France, 1986.

WORCESTER, R. M. Pollsters, the press and political polling in Britain. Public Opinion Quarterly, v. 44, 1980.

ADAMS, W. C. Early TV calls in 1984: how western voters deplored but ignored them. Presented at the Association for Education in Journalism and Mass Communication Annual Conference, Memphis, 1985.

ATKIN, C. K.; GAUDINO, J. The impact of polling on the mass media. In: MARTIN, J. (ed.). Polling and the democratic consensus. The annals of the American Academy of Political and Social Science. London, 1984.

PATTERSON, T. E. The press and the candidate images. International Journal of Public Opinion Research, v. 1, n. 2, summer 1989.

WEINER, S. L. The competition for certainty: the polls and the press in Great Britain. Political Science Quarterly, n. 91, 1977.

McCOMBS, M. E. Mass communication in political campaigns: information, gratification and persuasion. In: KLINE, F. G.; TICHENOR, P. J. (ed.). Current perspectives in mass communication research. Beverly Hills: Sage, 1972.

WEAVER, D.; McCOMBS, M. E. Voters need for orientation and choice of candidate: mass media and electoral decision making. Presented at the 33th Annual AAPOR Conference, Roanoke, Virginia, 1978.

GOLLIN, A. E. Exploring the liaison between polling and the press. Public Opinion Quarterly, v. 44, 1980.

TEMPLETON, A. A third world experiment in opinion leader identification. Presented at the ESOMAR-WAPOR Seminar on Opinion Polls, Strasbourg, France, 1986.

HELLEVIK, O.; BJORKLUND, T. Opinion leadership and political extremism. Presented at the WAPOR-ESOMAR Congress, Stockholm, Sweden, 1989.

LAZARSFELD, K. P.; BERELSON, B.;GAUDET, H. The people's choice. Columbia University Press, 1948.

CONVERSE, P. Information flow and the stability of partisan attitudes. Public Opinion Quarterly, v. 26, 1962.

HYMAN, H. H.; SHEATSLEY, P. B. Some reasons why information campaigns fail. In: SCHRAMM, W.; ROBERTS, D. F. (ed.). The process and effects of mass communication. University of Illinois Press, Urbana, 1977.

A Opinião Pública utiliza a licença do Creative Commons (CC), preservando assim, a integridade dos artigos em ambiente de acesso aberto.

Downloads

Não há dados estatísticos.