Palavras-chave
Interpessoalidade das preferências
Veblen, Thorstein, 1857-1929
Como Citar
Resumo
A teoria do consumo conspícuo é um elemento da construção teórica Vebleniana elaborada originalmente em seu primeiro livro A Teoria da Classe Ociosa. O termo é entendido como o padrão de consumo (especialmente) da classe ociosa usado como símbolo de status, demonstração de prestígio individual e de distinção social. Assim sendo, apresenta um importante componente cultural em que as preferências são formadas endogenamente, sendo emulado pelas outras classes, tornando-se, portanto, um comportamento socializado. Em meados do século XX, esta ideia geral de que classes mais ricas procuram demonstrar riqueza através do consumo de bens de luxo foi absorvida pela microeconomia convencional. O objetivo deste artigo é examinar as características gerais do conceito Vebleniano e demonstrar as inconsistências e limitações de sua “neoclassização”. Conclui-se que sua interpretação neoclássica implicou em determinadas abstrações que viesaram a proposta original do autor institucionalista.
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