O uso de pesquisas eleitorais em decisões de voto as eleições brasileiras de 1989

Autores

  • Márcia Cavallari Nunes Universidade de Connecticut
  • Örjan Olsén Syracuse University
  • Joseph Straubhaar University of Texas

Palavras-chave:

Pesquisa eleitoral. Informação política. Eleição presidencial. Decisão do voto

Resumo

Este artigo mostra que as pesquisas de opinião têm uma influência parcial sobre o processo de decisão do voto. As muitas outras fontes de informação devem ser consideradas no estudo do processo de escolha. O estudo está baseado em pesquisa para eleição presidencial de 1989 no Brasil.

Abstract This article shows that public opinion polls have a partial influence on the voting decision process. Multiple sources of information must be considered in the study of the electoral choice. The study is based on a 1989 Brazilian presidential election survey.

Keywords: Public opinion poll. Political information. Presidential election. Voting decision

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Biografia do Autor

Márcia Cavallari Nunes, Universidade de Connecticut

Márcia Cavallari é bacharel em estatística pela Universidade de São Paulo, com mestrado em Ciências Políticas com concentração em Pesquisas de Opinião Pública pela Universidade de Connecticut, nos Estados Unidos. Está há 32 anos no IBOPE e ocupa, atualmente, o cargo de CEO do IBOPE Inteligência.

Örjan Olsén, Syracuse University

Possui graduação em Administração de Empresas pelo Fundação Getulio Vargas - SP(1973), mestrado em Comunicação pela Syracuse University(1975) e doutorado em Ph D Em Comunicação Pública pela Syracuse University(1981). Atualmente é Diretor Executivo da Indicator Opinião Pública Ltda.

Joseph Straubhaar, University of Texas

Professor Joseph D. Straubhaar is the Amon G. Carter Centennial Professor of Communications in the Department of Radio-TV-Film at The University of Texas at Austin. He is the current Director of the Moody College of Communications’ Latino and Latin American Studies Program and was the Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies, 2003-2006.

Referências

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Publicado

2015-10-13

Como Citar

Nunes, M. C., Olsén, Örjan, & Straubhaar, J. (2015). O uso de pesquisas eleitorais em decisões de voto as eleições brasileiras de 1989. Opinião Pública, 1(2), 98–119. Recuperado de https://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8640950

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