Gênero, estilos de liderança e campanhas eleitorais no twitter

as eleições na andaluzia de 2018

Autores

Palavras-chave:

Campanhas eleitorais, Comunicação política, Gênero, Liderança política, Twitter

Resumo

O objetivo do artigo é refletir, a partir de uma perspectiva de gênero, sobre a liderança política e o estilo comunicativo no Twitter (1078 tuítes) durante a campanha eleitoral na Andaluzia de 2018. Analisamos, através de uma análise quantitativa de conteúdo, as possíveis brechas de gênero. Os dados demonstram que as mulheres políticas mostram um estilo particular de comunicação: são mais visíveis na rede social, colocam issues femininos na agenda e demonstram um estilo de liderança forte e personalista próximo às organizações partidárias em seus territórios. Cabe seguir elaborando a análise, aprofundando em comprovar se nosso marco de análise e conclusões para as eleições andaluzas podem ser transferidas ou explicar dinâmicas semelhantes em outras realidades ou se, pelo contrário, variáveis institucionais ou contextuais definem mais consistentemente a comunicação política dos líderes.

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Biografia do Autor

Juana María Ruiloba-Núñez, Universidad Pablo de Olavide

 Doutora em Ciência Política e da Administração pela Universidade Autónoma de Madrid. Servidor da Universidade Pablo de Olavide.

María Goenaga Ruiz de Zuazu, Universidad Complutense de Madrid

Professor assistente doutor da Universidade Complutense de Madrid.

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Publicado

2022-09-21

Como Citar

Ruiloba-Núñez, J. M. ., & Zuazu, M. G. R. de. (2022). Gênero, estilos de liderança e campanhas eleitorais no twitter: as eleições na andaluzia de 2018. Opinião Pública, 28(2), 510–532. Recuperado de https://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8671065

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