Palabras clave
Métodos digitales
Análisis de ranking de flujos
Astroturfing
Cómo citar
Resumen
Este artículo se propone comprender la dinámica de las acciones políticas, realizadas a través de hashtags en Twitter. Su principal objetivo es responder si el seguimiento de los trending topics puede ayudar a identificar momentos de aguda tensión política. A partir de un análisis de flujos de ranking, la principal hipótesis que plantea esta investigación es que, como tendencias en una opinión pública conectada, las tendencias pueden operar como un termómetro sobre el clima de opinión en las redes.
Además, es posible notar, mediante el uso de hashtags como marcadores de apoyo y desorganización, el uso de tácticas de astroturfing para lograr visibilidad y repercusión en las redes sociales. El estudio realizó una recopilación sistemática de las principales tendencias en Brasil, entre enero y julio de 2019, con el fin de evaluar estrategias relacionadas con la capacidad competitiva de estos grupos.
Citas
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