Palavras-chave
Métodos digitais
Análise de fluxos de ranqueamento
Astroturfing
Como Citar
Resumo
Este artigo se propõe a compreender as dinâmicas concernentes a ações políticas, executadas por meio de hashtags no Twitter. Seu principal objetivo é responder se o acompanhamento dos trending topics pode ajudar a identificar momentos de tensão política aguda. Com base em uma análise de fluxos de ranqueamento, a hipótese principal levantada por essa investigação é a de que, como tendências de uma opinião pública conectada, as trends podem operar como um termômetro sobre o clima de opinião nas redes. Além disso, é possível notar, com o uso de hashtags como marcadores de apoio e desarrimo, o emprego de táticas de astroturfing para alcançar visibilidade e repercussão nas mídias sociais. O estudo empreendeu uma coleta sistemática das principais trends no Brasil, entre janeiro e julho de 2019, a fim de avaliar estratégias relacionadas à capacidade concorrencial desses grupos.
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