Palavras-chave
Mimetismo institucional
Desempenho financeiro
Desempenho ambiental
Como Citar
Resumo
Este estudo investigou não apenas a relação entre a ecoinovação e o desempenho ambiental e financeiro, mas também o papel moderador da pressão mimética institucional nessa relação. Coletamos e analisamos 175 casos de empresas brasileiras que se tornaram verdes, usando modelagem de equações estruturais. Os principais resultados apontam para (i) uma relação positiva entre a ecoinovação e o desempenho ambiental; (ii) a relação entre ecoinovação e desempenho financeiro não ocorre de forma direta, mas indireta, devido ao desempenho ambiental; e (iii) a pressão mimética atenua a influência da ecoinovação no desempenho ambiental e financeiro. Esse achado ainda não havia sido verificado na literatura sobre inovação, uma contribuição inédita deste trabalho. Portanto, os gerentes de negócios podem usar os resultados para implementar sistemas de gestão da inovação sob perspectivas ecoinovadoras para produzir bens com menor impacto ambiental.
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