Palavras-chave
Cooperação startup e grande empresa
Capacidades relacionais
Como Citar
Resumo
Grandes empresas buscam inovação fora das fronteiras organizacionais nas parcerias com startups. Programas de Aceleração Corporativas (PACs) representam uma recente e emergente forma de se relacionar com startups. Contudo, além de vontade, é preciso ter capacidades relacionais (CRs) para interagir com outras empresas, coordenar competências e combinar conhecimentos. Este estudo investiga a presença das CRs nos PACs. Para isso, realizou-se uma pesquisa qualitativa com dois PACs de indústrias brasileiras. Os resultados revelam a importância das CRs para identificar oportunidades, combinar e gerenciar recursos, adaptar-se às necessidades dos parceiros, aprender com (e junto) a eles, comunicar- se de forma transparente e desenvolver inovações colaborativas. Este estudo abre novas oportunidades de pesquisa ao utilizar a lente das CRs para analisar aspectos da cooperação nos programas em questão. De forma prática, as descobertas podem auxiliar gestores na cooperação com startups, assim como empreendedores de startups que queiram trilhar parcerias com grandes corporações.
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