Abstract
The associations between companies are not a recent fact. However, the internationalization of competition and technological pressures have imposed great changes on the conformation of such arrangements since the 1980s. Recently, there has been a rapid growth in the cooperative agreements between firms. The agreements that prioritize strategies for improvement in terms of technological competence have had a great deal of participation in the competition. This article uses the concept of networking, which allows the perception that alliances with other companies’ competences to compete more efficiently is far more viable, to analyze the true nature of strategic alliances based on the technological convergence into multimedia. More specifically, the paper analyzes the formation of a joint venture between the supplier of cell-phones, Ericsson, and the supplier of electronic products for vast consumption, Sony, in order to develop a third generation of cell-phones.References
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