Abstract
The objective of this paper is to evaluate the capability of companies of woodworking machinery branch to adapt its productive resources to the specific features of the concorrencial and technological environment which they are inserted. It was adopted as method three case studies of companies considered representative in the market segments which they act. The emphasis was given to the procedures of search of information that provide the foundations of companies’ decision-making in the development of new products. It was observed that these companies have in common the adoption of information search routines about the market, tied basically in sales and technical assistance activities. There are no accompaniment routines of the national and international market evolution, neither competitors nor customers market. This makes the quality of the obtained information to be tied with the abilities of employees whose main activity is the accompaniment of the demand in short term. The companies’ decision-making are based exclusively on a standard of reactive behavior that does not take into account planning activities, neither the elaboration of probable or desirable scenes for the firm.References
Barney, J. “Firm resources and sustained competitive advantage”, Journal of Management, v.17, n.1, p.99-120, 1991.
Barney, J. “Looking inside for competitive advantage?”, The Academy of Management Executive, v.9, p.49-61, 1995.
Chandler, A. Strategy and structure. Cambridge: MIT Press, 1962.
Henderson, B. “As origens da estratégia”, in Prahalad, C. et al., Estratégia. São Paulo: Campus, 1998.
Hofmann, R.; Pelaez, V.; Melo, M.; Aquino, D. “Perfil da indústria de máquinas para madeira no estado do Paraná”, Relatório parcial do Projeto de Análise da Capacitação Dinâmica de Empresas. Projeto FINEP n.0104105300, 2007.
Learned, E.; Christensen, C.; Andrews, K.; Gut, W. Business policy, text and cases. Homewood: Richard D. Irwin, 1965.
Montgomery, C.; Porter, M. “Introdução”, in Prahalad, C. et al., Estratégia. São Paulo: Campus, 1998.
Nelson, R.; Winter, S. Uma teoria evolucionária da mudança econômica. Campinas: Editora da UNICAMP, 2005.
Nicolau, I. O conceito de estratégia. Lisboa: ISCTE, nov., 2001. Disponível em http://213.13.125.90/portallizer/upload_ficheiros/01-01_Isabel_Nicolau.pdf. Acesso em 19 de março de 2007.
Pelaez, V. et al., “Fundamentos e microfundamentos da capacidade dinâmica da firma”, Revista Brasileira de Inovação, v.7, n.1, 2008.
Penrose, E. The theory of the growth of the firm. Londres: Blackwell, 1959.
Penrose, E. A teoria do crescimento da firma. Campinas: Editora da UNICAMP, 2006.
Pisano, G. “In search of dynamic capabilities”, in Dosi, G.; Nelson, R.; Winter, S. (eds.), The nature and dynamics of organizational capabilities. Oxford: Oxford University Press, 2002.
STCP. Estudo sobre a trajetória tecnológica das máquinas e equipamentos para madeira: tecnologia de fabricação e acabamento de painéis. Relatório final. Curitiba, 2007.
Teece, D. “Profiting from technological innovation”, Research Policy, 15(6), p.285-305, 1986.
Teece, D.; Pisano, G. “The dynamic capabilities of firms: an introduction”, Industrial and Corporate Change, 3(3), p.537-556, 1994.
Teece, D.; Pisano, G.; Shuen, A. “Dynamic capabilities and strategic management”, Strategic Management Journal, v.18(7), p.509-533, 1997.
Teece, D. “Dynamic capabilities and strategic management”, in Dosi, G. et al. (orgs.), The nature and dynamics of organizational capabilities. Oxford: Oxford University Press, p.334-362, 2002.
Wernerfelt, B. “A resource-based view of the firm”, Strategic Management Journal, v.5, p.171-180, abr.-jun., 1984.
The content of the articles and reviews published in RBI are of absolute and exclusive responsibility of their authors.