Management model of private brazilian higher education

Abstract

This paper analyses a particular segment of the higher education, the private sector, for profit, having as parameter the Anhanguera Educational Group. The objective of this article is to analyze the management model adopted by Anhanguera Group after opening for profit at the business market (BM&F Bovespa) in March 2007. Furthermore, in 2012, this group became the largest educational oligopoly in Latin America. Documentary, statistical and interview data present the requirements and strategies needed for insertion and profitable stay in the capital market. This research also emphasizes the adoption of a model of oligopoly managerial management, with the dominance of finance capital. Understanding the private higher education, with profit, the results of this article ratified an oligopolistic management based a reductionist rational strategy, optimizer and patterned, pointing as tendency the sector monopolization, by the own flow of the process of buying-selling-merger described in this paper.