The 'ethos' to ethos: a concept without ' h ' and without determining

Abstract

This article is organized into three times. Initially, a double discussion: a reflection on the majority option to spell as foreign Word ethos and the proposal to give the concept a spelling in Portuguese language, ethos, as have different dictionaries; a question about the real need to keep categories such as ethos pré-discursivo (or previous) and ethos said, considering the productivity of a design ethos as postulated in its early days, restricted to what was called ethos shown. In a second moment, an exercise in reading text published on digital media on today's theme, namely, gay marriage, reproduced in annex objective will be to ratify the pertinence of the choice we make to keep a single category of ethos, Whereas devices such as vocabulary and coenunciadores, members of the global semantic d. Maingueneau, can give an account of what has been attributed to different subcategories of ethos. Finally, a brief reflection on the notion of subjectivity, which occupies a central place in the studies of discursive base, seeking to back off an essentialist conception or naturalized of the concept, which is often responsible for making it Fuzzy what you understand by identity and individuality.