Resumo
Este estudo analisa o discurso e as estratégias de comunicação dos programas de transferência de renda no Brasil, México, Índia e África do Sul, usando análise lexicométrica para identificar diferenças estruturais e objetivos de políticas. Primeiro, fornecemos uma breve revisão histórica de cada programa e apresentamos tabelas comparativas destacando suas características específicas. Em seguida, conduzimos uma análise de mineração de texto usando o software livre Iramuteq, que facilita a exploração lexicométrica. Essa abordagem nos permite descobrir padrões na formulação e comunicação dessas políticas, revelando como cada programa enquadra seus objetivos e populações-alvo. Apesar de compartilhar uma natureza política comum, os programas exibem diferenças significativas em design, implementação e resultados esperados. Essas descobertas ressaltam a importância de os formuladores de políticas considerarem cuidadosamente o discurso em torno desses programas, pois ele influencia a percepção pública e a eficácia das políticas. Por fim, esta pesquisa oferece uma nova abordagem metodológica para estudar programas de transferência de renda e contribui para uma compreensão mais profunda de sua estrutura, comunicação e impacto.
Referências
AMUDHAN, S.; MANI, K.; RAI, S. K.; PANDAV, C. S.; KRISHNAN, A. Effectiveness of demand and supply side interventions in promoting institutional deliveries: a quasi-experimental trial from rural north India. International Journal of Epidemiology, v. 42, n. 3, p. 769-780, 2013.
ARANSIOLA, T. J.; JUSTUS, M. Evolução dos níveis de trabalho infantil nos estados brasileiros: limites e contradições das políticas. Economia e Sociedade, Campinas, v. 29, n. 1, p. 273-295, 2020.
BARDIN, L. Análise de conteúdo. São Paulo: Edições 70, 2011.
BASTOS, M. L.; MENZIES, D.; HONE, T.; DEHGHANI, K.; TRAJMAN, A. The impact of the Brazilian Family Health Strategy on selected primary care sensitive conditions: a systematic review. PLOS One, v. 12, n. 8, e0182336, 2017.
BHUTIA, E. J.; BHUTIA, D. T.; BHUTIA, J. L. How uniform is the utilization pattern of Janani Suraksha Yojana in Sikkimese population: a community-based study. Indian Journal of Public Health, v. 66, n. 2, p. 234, 2022.
BRASIL. Governo Federal. Bolsa Família. Brasília, 2019. Disponível em: https://www.gov.br/cidadania/pt-br/acoes-e-programas/bolsa-familia. Acesso em: 24 jan. 2022.
BRASIL. Ministério da Cidadania. Auxílio Brasil. Brasília, 2022. Disponível em: https://www.gov.br/cidadania/pt-br/auxilio-brasil. Acesso em: 23 jan. 2022.
BUENO, S.; BÀNULS, V. A.; GALLEGO, M. D. Is urban resilience a phenomenon on the rise? A systematic literature review for the years 2019 and 2020 using textometry. International Journal of Disaster Risk Reduction, v. 66, p. 102588, 2021.
CAMPELLO, T.; NERI, M. C. Programa Bolsa Família: uma década de inclusão e cidadania. Brasília: Ipea, 2013.
CASE, A.; HOSEGOOD, V.; LUND, F. The reach and impact of Child Support Grants: evidence from KwaZulu-Natal. Development Southern Africa, v. 22, n. 4, p. 467-482, 2005.
CEPAL. Comissão Económica para a América Latina e Caraíbas. Base de datos de programas de protección social no contributiva en América Latina y el Caribe. Disponível em: https://dds.cepal.org/bpsnc/programa?id=22. Acesso em: 10 jun. 2022.
CHOWHAN, N.; SODANI, P. R.; MEHROTRA, A.; BANDHU, A. Utilisation of Janani Shishu Suraksha Karyakaram Services in the State of Telangana: a rural-urban comparison. Journal of Health Management, 2022. DOI: 10.1177/09720634221109294.
CONEVAL. Consejo Nacional de Evaluación de la Política de Desarrollo Social. Líneas de bienestar y canasta básica. Disponível em: https://www.coneval.org.mx/Medicion/MP/Paginas/Lineas-debienestar-y-canasta-basica.aspx. Acesso em: 10 jun. 2022.
DE ANDRADE, K. V. F.; NERY, J. S.; PENNA, M. L. F.; PENNA, G. O.; BARRETO, M. L.; PEREIRA, S. M. Effect of Brazil’s conditional cash transfer programme on the new case detection rate of leprosy in children under 15 years old. Leprosy Review, v. 89, n. 1, p. 13-24, 2018.
DONGRE, A.; KAPUR, A. How is Janani Suraksha Yojana performing in backward districts of India? Economic and Political Weekly, p. 53-59, 2013.
FENWICK, T. B. Avoiding governors: the success of Bolsa Família. Latin American Research Review, p. 102-131, 2009.
FERNALD, L. C.; GERTLER, P. J.; NEUFELD, L. M. Role of cash in conditional cash transfer programmes for child health, growth, and development: an analysis of Mexico’s Oportunidades. The Lancet, v. 371, n. 9615, p. 828-837, 2008.
FISZBEIN, A.; SCHADY, N. R. Conditional cash transfers: reducing present and future poverty. Washington, DC: World Bank Publications, 2009.
GODHA, D.; HOTCHKISS, D. R. A decade of conditional cash transfer programs for reproductive health in India: how did equality fare? BMC Public Health, v. 22, n. 1, p. 1-12, 2022.
GOLDBLATT, B. Gender and social assistance in the first decade of democracy: a case study of South Africa’s Child Support Grant. Politikon: South African Journal of Political Studies, v. 32, n. 2, p. 239-257, 2005.
HEINRICH, C. J. The bite of administrative burden: a theoretical and empirical investigation. Journal of Public Administration Research and Theory, v. 26, n. 3, p. 403-420, 2016.
HEINRICH, C. J.; BRILL, R. Stopped in the name of the law: administrative burden and its implications for cash transfer program effectiveness. World Development, v. 72, p. 277-295, 2015.
HUNTER, B. M.; HARRISON, S.; PORTELA, A.; BICK, D. The effects of cash transfers and vouchers on the use and quality of maternity care services: a systematic review. PLOS One, v. 12, n. 3, e0173068, 2017.
KLANT, L. M.; DOS SANTOS, V. S. O uso do software IRAMUTEQ na análise de conteúdo: estudo comparativo entre os trabalhos de conclusão de curso do ProfEPT e os referenciais do programa. Research, Society and Development, v. 10, n. 4, e8210413786, 2021.
LEIBBRANDT, M. et al. Trends in South African income distribution and poverty since the fall of apartheid. Paris: OECD Publishing, 2010. (OECD Social, Employment and Migration Working Papers, n. 101). DOI: 10.1787/5kmms0t7p1ms-en.
LIM, S. S.; DANDONA, L.; HOISINGTON, J. A.; JAMES, S. L.; HOGAN, M. C.; GAKIDOU, E. India’s Janani Suraksha Yojana, a conditional cash transfer programme to increase births in health facilities: an impact evaluation. The Lancet, v. 375, n. 9730, p. 2009-2023, 2010.
LUND, F. A step in the wrong direction: linking the South Africa Child Support Grant to school attendance. Journal of Poverty and Social Justice, v. 19, n. 1, p. 5-14, 2011.
MACHADO, D. B.; RODRIGUES, L. C.; RASELLA, D.; BARRETO, M. L.; ARAYA, R. Conditional cash transfer programme: impact on homicide rates and hospitalisations from violence in Brazil. PLOS One, v. 13, n. 12, e0208925, 2018.
MACHADO, D. B.; WILLIAMSON, E.; PESCARINI, J. M.; ALVES, F. J.; CASTRO-DEARAUJO, L. F.; ICHIHARA, M. Y. et al. Relationship between the Bolsa Família national cash transfer programme and suicide incidence in Brazil: a quasi-experimental study. PLOS Medicine, v. 19, n. 5, e1004000, 2022.
MAIORANO, D.; MANOR, J. Poverty reduction, inequalities and human development in the BRICS: policies and outcomes. Commonwealth & Comparative Politics, v. 55, n. 3, p. 278-302, 2017.
MENOCAL, A. R. Do old habits die hard? A statistical exploration of the politicisation of Progresa, Mexico’s latest federal poverty-alleviation programme, under the Zedillo administration. Journal of Latin American Studies, v. 33, n. 3, p. 513-538, 2001.
MÉXICO. Gobierno de México. Beneficios del Programa PROSPERA. Disponível em: https://www.gob.mx/epn/articulos/beneficios-del-programa-prospera. Acesso em: 22 jan. 2022.
MÉXICO. Gobierno de México. PROSPERA. Disponível em: https://datos.gob.mx/busca/organization/prospera. Acesso em: 22 jan. 2022.
MILLÁN, T. M.; BARHAM, T.; MACOURS, K.; MALUCCIO, J. A.; STAMPINI, M. Long-term impacts of conditional cash transfers: review of the evidence. The World Bank Research Observer, v. 34, n. 1, p. 119-159, 2019.
MILLÁN, T. M.; MACOURS, K.; MALUCCIO, J. A.; TEJERINA, L. Experimental long-term effects of early-childhood and school-age exposure to a conditional cash transfer program. Journal of Development Economics, v. 143, p. 102385, 2020.
MOLYNEUX, M. Mothers at the service of the new poverty agenda: Progresa/Oportunidades, Mexico’s conditional transfer programme. Social Policy & Administration, v. 40, n. 4, p. 425-449, 2006.
NAJMAN, J. M.; BOR, W.; AHMADABADI, Z.; WILLIAMS, G. M.; ALATI, R.; MAMUN, A. A. et al. The inter- and intra-generational transmission of family poverty and hardship (adversity): a prospective 30-year study. PLOS One, v. 13, n. 1, e0190504, 2018.
NELSON, J. Reforming social sector governance: a political perspective. In: NELSON, J. Social development in Latin America. Washington, DC: [s.n.], 2000. p. 53-70.
NERI, M. C. Miséria, desigualdade e estabilidade: o segundo real. Rio de Janeiro: [s.n.], 2006.
OLIVEIRA, B. R.; PEIXOTO, M. C. L. Educação, pobreza e programas de transferência de renda: a implementação do Programa Oportunidades no México. Arquivos Analíticos de Políticas Educativas, v. 27, n. 71, 2019.
PEREIRA, A. W. Bolsa Família and democracy in Brazil. Third World Quarterly, v. 36, n. 9, p. 1682-1699, 2015.
PLAGERSON, S.; PATEL, V.; HARPHAM, T.; KIELMANN, K.; MATHEE, A. Does money matter for mental health? Evidence from the Child Support Grants in Johannesburg, South Africa. Global Public Health, v. 6, n. 7, p. 760-776, 2011.
POWELL-JACKSON, T.; MAZUMDAR, S.; MILLS, A. Financial incentives in health: new evidence from India’s Janani Suraksha Yojana. Journal of Health Economics, v. 43, p. 154-169, 2015.
RAHMAN, M. M.; PALLIKADAVATH, S. How much do conditional cash transfers increase the utilization of maternal and child health care services? New evidence from Janani Suraksha Yojana in India. Economics & Human Biology, v. 31, p. 164-183, 2018.
RANDIVE, B.; DIWAN, V.; DE COSTA, A. India’s conditional cash transfer programme (the JSY) to promote institutional birth: is there an association between institutional birth proportion and maternal mortality? PLOS One, v. 8, n. 6, e67452, 2013.
RASELLA, D.; AQUINO, R.; SANTOS, C. A.; PAES-SOUSA, R.; BARRETO, M. L. Effect of a conditional cash transfer programme on childhood mortality: a nationwide analysis of Brazilian municipalities. The Lancet, v. 382, n. 9886, p. 57-64, 2013.
RASELLA, D.; HONE, T.; DE SOUZA, L. E.; TASCA, R.; BASU, S.; MILLETT, C. Mortality associated with alternative primary healthcare policies: a nationwide microsimulation modelling study in Brazil. BMC Medicine, v. 17, n. 1, p. 1-11, 2019.
REINERT, M. Alceste: une méthodologie d’analyse des données textuelles et une application: Aurelia de Gérard de Nerval. Bulletin of Sociological Methodology / Bulletin de Méthodologie Sociologique, v. 26, n. 1, p. 24-54, 1990.
ROBLES, M.; RUBIO, M. G.; STAMPINI, M. Have cash transfers succeeded in reaching the poor in Latin America and the Caribbean? Development Policy Review, v. 37, p. O85-O139, 2019.
ROCHA, S. O Programa Bolsa Família: evolução e efeitos sobre a pobreza. Economia e Sociedade, Campinas, v. 20, n. 1, p. 113-139, 2011.
ROSENBERG, M.; PETTIFOR, A.; NGUYEN, N.; WESTREICH, D.; BOR, J.; BÄRNIGHAUSEN, T. et al. Relationship between receipt of a social protection grant for a child and second pregnancy rates among South African women: a cohort study. PLOS One, v. 10, n. 9, e0137352, 2015.
SHARMA, V.; KAMRA, P. K. An analysis of utilization of maternal health services with respect to information received and impact of demographics in Punjab, India. Journal of Health Management, 2022. DOI: 09720634221088128.
SHEI, A. Brazil’s conditional cash transfer program associated with declines in infant mortality rates. Health Affairs, v. 32, n. 7, p. 1274-1281, 2013.
SHEI, A.; COSTA, F.; REIS, M. G.; KO, A. I. The impact of Brazil’s Bolsa Família conditional cash transfer program on children’s health care utilization and health outcomes. BMC International Health and Human Rights, v. 14, n. 1, p. 1-9, 2014.
SOUZA, A. A.; MINGOTI, S. A.; PAES-SOUSA, R.; HELLER, L. Combined effects of conditional cash transfer program and environmental health interventions on diarrhea and malnutrition morbidity in children less than five years of age in Brazil, 2006-2016. PLOS One, v. 16, n. 3, 2021.
TATSUFUMI, Y. Fading health & nutrition habits in response to termination of Conditional Cash Transfer Program PROSPERA: assessing transition to BIENESTAR Benito Juárez Program in Veracruz, Veracruz, México. 2020. Tese (Doutorado)–Ritsumeikan Asia Pacific University, Beppu, 2020.
TRIEGAARDT, J. D. The Child Support Grant in South Africa: a social policy for poverty alleviation? International Journal of Social Welfare, v. 14, n. 4, p. 249-255, 2005.
YASCHINE, I. ¿Oportunidades? Política social y movilidad intergeneracional en México. Ciudad de México: El Colegio de México A.C., 2015.
ZAPATA CELESTINO, K. From PROGRESA to PROSPERA: understanding change and stability in Mexico’s conditional cash transfer programme. 2021.

Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License.
Copyright (c) 2026 Economia e Sociedade
