A influência dos fatores que estimulam os estudantes universitários em relação à atitude frente ao uso da abordagem do Blended Learning

Palavras-chave: Ensino superior, Cursos de gestão, Blended learning, Estudantes universitários, Atitude frente ao uso

Resumo

Este artigo se propõe investigar a influência dos fatores que estimulam os estudantes universitários em relação à atitude frente ao uso da abordagem do Blended Learning (BL). O estudo foi realizado em uma Instituição de Ensino Superior particular localizada na Cidade de São Paulo em cursos de graduação. O modelo proposto foi adaptado de Sabah (2019) em um survey (n= 532). A pesquisa apresenta abordagem quantitativa e emprego de Modelagem de Equações Estruturais. Os resultados indicaram que apenas 3 das 25 hipóteses formuladas não foram sustentadas tendo em comum o construto Utilidade Percebida. Diante disso, verificou-se a não obrigatoriedade das atividades on-line, cabendo ao professor apontar a importância do acesso aos materiais antes das aulas, bem como bem como empregar as metodologias ativas; aos tutores estarem à disposição quando demandados e estimular a conscientização da importância das atividades on-line, e, aos colegas de curso para que reconheçam a importância das discussões on-line no processo de aprendizagem. Por fim, os alunos que demonstraram “alta intensidade” em gostar do AVA possuem maior facilidade em perceber as características do BL. Este efeito, também ocorreu na média intergrupal do domínio técnico do AVA (baixo e alto domínio).

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Biografia do Autor

Vanessa Itacaramby Pardim, Universidade Nove de Julho

Mestre em Administração pela Universidade Nove de Julho. Atualmente trabalho na Universidade Nove de Julho como Professora do Ensino Superior no curso de Administração.

Luis Hernan Contreras Pinochet, Universidade Federal de São Paulo

Doutor pela Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas. Atualmente é líder do tema Inovação em TIC e Negócios Digitais do SemeAd.

Cesar Alexandre de Souza, Universidade de São Paulo

Doutor em Administração pela Universidade de São Paulo (2004). É professor doutor da Universidade de São Paulo desde 2007 e membro permanente do PPGA/FEA/USP desde 2008. 

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Publicado
2020-06-24
Como Citar
Pardim, V. I., Pinochet, L. H. C., & Souza, C. A. de. (2020). A influência dos fatores que estimulam os estudantes universitários em relação à atitude frente ao uso da abordagem do Blended Learning. Revista Internacional De Educação Superior, 7, e021018. https://doi.org/10.20396/riesup.v7i0.8658801
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