Abstract
O presente trabalho tem por objetivo apresentar três conceitos complementares e contemporâneos: cidades criativas, marketing urbano e visual merchandising. De modo a ilustrar essas vertentes conceituais na prática, será analisado o grau de sua aplicação conjunta a três bairros da cidade de São Paulo, com características e momentos de desenvolvimento distintos: Vila Madalena, Vila Mariana e Vila Leopoldina.I accept that PARC Research in Architecture and Building Construction journal perform, on the original file approved for publication, revisions and modifications in orthoghaphic, grammar and standard issues.
I give to PARC Research in Architecture and Building Construction journal the rights of first publication of the revised version of my paper, licensed under the 'Creative Commons Attribution' license (which allows sharing the work with the recognition of first authorship and publication in this journal).
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