Keywords
Arte Popular
Arte Americana
Realismo
Transferencia Cultural.
How to Cite
Abstract
Taking on Roy Lichtenstein’s European rise to fame, my paper describes how his work arrived in Western Europe during the 1963 Crisis of Abstract, when Europeans were turning their attention to Realism anew. It then explains that they appreciated his engagement with contemporary reality. Moreover, Lichtenstein’s popular imagery, colorful palette, and mechanized style appealed to them as a reflection of US-American civilization, whose influence was then at its pinnacle in Europe. They regarded him as a modern, American Courbet. His success was thus less “the triumph of American art” than the triumph of a European idea of the United States.
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