The subject (self) exploitation in digital network: freedom in crisis?

Abstract

The work Psychopolitics: neoliberalism and the new techniques of power, by Byung-Chul Han, published in 2018 in Brazil by Editora Âyiné, is divided into thirteen chapters and addresses the crisis of the subject's freedom through new forms of exploitation and network submission digital, causing coercion in his own freedom to be submitted (Han, 2018). Although the feeling of freedom and insubmission accompanies us in terms of free projects and constant reinvention, these same projects appear in the figure of coercion, even more efficient in terms of subjectivity and subjection. Han (2018, p. 9, emphasis added) warns that “the self as a project, which believed that it had freed itself from external constraints and restrictions imposed by others, is now subjected to internal constraints, in the form of performance obligations and optimization ”. The book addresses the paradoxical situation of this issue, since freedom is antagonistic to coercion.