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Business strategic management: Proposal of a model of informational monitoring in the era of big data
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Keywords

Strategic management. Organizational and competitive intelligence. Intelligent software agent. Big data.

How to Cite

FALSARELLA, Orandi Mina; JANNUZZI, Celeste Aída Sirotheau Corrêa; SUGAHARA, Cibele Roberta. Business strategic management: Proposal of a model of informational monitoring in the era of big data. RDBCI: Digital Journal of Library and Information Science, Campinas, SP, v. 15, n. 2, p. 420–441, 2017. DOI: 10.20396/rdbci.v15i2.8647124. Disponível em: https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8647124. Acesso em: 17 jul. 2024.

Abstract

This paper aims to propose an Informational Monitoring Model that can support the business strategic management, in order to identify threats and opportunities, and strengths and weaknesses, providing the obtainment of important information for the preparation and monitoring of the Business Strategic Planning. Under the methodological aspect, it is a theoretical discussion based on literature that seeks to recover concepts related to Big Data and Intelligent Software Agent, identifying characteristics that if automated, can contribute to the process of search and analysis of relevant data and information for the preparation and monitoring of the Business Strategic Planning. Finally, it demonstrates that in the intersection of these concepts is possible to observe a system of Competitive Intelligence and Organizational that can be expanded and evolved to use the features of Big Data and Intelligent Software Agent, allowing one to build as a result of the discussion, the model proposed.
https://doi.org/10.20396/rdbci.v15i2.8647124
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