Active Methodologies as a pedagogical strategy: a report of teaching experience in undergraduate library science

Abstract

Introduction: Updated and applied face-to-face for 2 consecutive semesters, the discipline of Marketing of Services for Information Users was optionally offered in two classes, throughout 2022, in the Bachelor's Degree in Librarianship at the Federal University of Minas Gerais (UFMG). Objective: To report the teaching experience in the discipline, in which active methodologies were used as a pedagogical strategy. Results: It was possible to perceive that the experience of active methodologies as a strategy provoked greater engagement and aroused interest in the proposed theme. Conclusion: Although the discipline approached Marketing contents in the context of Librarianship, when applied through active methodologies, they provided a greater possibility of making tangible the abstractions and inherent concepts. The strategy reported in the case turned out to be rich, making it possible to develop experiences and situations linked to the context of the class and their daily experiences.