Endomarketing tools to evaluate and suggest efforts to the organizational climat of a public university library

Autores

  • Teresa Cristina Oliveira Peres Instituto de Psicologia da USP

DOI:

https://doi.org/10.20396/rdbci.v9i2.1907

Palavras-chave:

Organizational climate. , Endomarketing, Libraries (human resources)

Resumo

This paper aims to propose improvements in a public university library from an organizational climateb survey, carried out in order to identify its weaknesses, expectations and aspirations, seeking an understanding of the internal relations and a survey of the needs. The direct interference of human activities that involve interaction with the customer increase business investments through plans and structures that aim to approach and motivate him, according to the goals that sets the organization. The results obtained in the research contributed to the creation of an Internal Endomarketing Program that can direct the administration of the library in search of improvements of environmental relations as well as the relations of internal customers vs. external customers.

Downloads

Não há dados estatísticos.

Métricas

Carregando Métricas ...

Biografia do Autor

Teresa Cristina Oliveira Peres, Instituto de Psicologia da USP

Bibliotecária Especialista em Administração de Serviços, Técnica de Documentação e Informação da Biblioteca Dante Moreira Leite do Instituto de Psicologia da USP, São Paulo, SP

Downloads

Publicado

2012-01-06

Como Citar

PERES, T. C. O. Endomarketing tools to evaluate and suggest efforts to the organizational climat of a public university library. RDBCI: Revista Digital de Biblioteconomia e Ciência da Informação, Campinas, SP, v. 10, n. 1, p. 12–24, 2012. DOI: 10.20396/rdbci.v9i2.1907. Disponível em: https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/1907. Acesso em: 25 maio. 2022.

Edição

Seção

Artigos