Palavras-chave
Inteligencia artificial
Aprendizaje automatic
Fiabilidad
Metrica
Como Citar
Plaudit
Resumo
Introducción: La difusión de información sobre inteligencia artificial se erige como un pilar fundamental para construir confianza y fomentar la adopción responsable de esta tecnología en el ámbito empresarial. Objetivo: El objetivo de este estudio consiste en el diseño de una herramienta que permita medir y comparar los comportamientos sobre difusión de información sobre inteligencia artificial que las empresas ofrecen a través de sus sitios web. Metodología: Para ello, se ha llevado a cabo un estudio exploratorio sobre todo tipo de documentos de acceso abierto publicados en el periodo 2021-2025, en el área de business economics, en la base de datos WOS sobre la información relativa a diferentes parámetros de la inteligência artificial. Resultados: Por tanto, se ha establecido un conjunto de cincuenta indicadores, distribuidos del siguiente modo entre los parámetros propuestos: siete para aprendizaje automático, nueve para empleo, ocho para fiabilidad, catorce para innovación, cinco para transparencia y siete para sostenibilidad. Conclusión: Se concluye que este estudio proporciona una valiosa herramienta para comprender y mejorar la forma en que las empresas comunican sobre la inteligencia artificial, lo que es esencial para construir confianza y promover su uso responsable.
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