Refunctionalization of coffee farms from tourist activity in Campinas (SP)

Abstract

Tourism is an activity that interacts with different sectors of society, such as culture, sports and the environment. This makes it present in people's daily lives, many times, without realizing its importance. However, tourism does not have a single mode of operation, and ends up appropriating elements used by other sectors, such as agriculture, for example. The present work seeks to analyze some examples of coffee farms that have undergone a process of refunctionalization and became tourist attractions. Campinas is part of a very important region in the history of coffee production, particularly when it comes to the period of expansion of coffee growing in Brazil, and still retains some elements that show this history. Not all coffee farms have undergone a refunctionalization process. In addition, of the examples that went through this process, not all were successful, as is the case of Fazenda Jambeiro. It is concluded, therefore, that the refunctionalization of coffee farms by tourism can assist in the process of preservation and conservation of such places, besides helping to disseminate the history of municipalities that have a strong link with coffee growing, which, in general, is not recognized by its own inhabitants.